Online Self-Learning Course

Business Bootcamp.

Level: Any
Status: OPEN

Meet the Business Bootcamp.


To allow anyone to create a sustainable portrait photography business using any business model, with any sales model, in any country.

You will need:

  • Dedication
  • Enthusiasm
  • An open mind

Please note: This course is made up of optional modules that you can pick and choose from depending on your current business stage and success level. The content is delivered in English.


Optional Modules




Info-packed course


Participation Requirements

To be a good fit for this course, you will need to:

  • Be ready to build a sustainable business
  • Have photographic work of a saleable standard
  • Take your future business seriously
  • Be committed to this process

If you meet all of the above criteria, continue onwards!

If you are not sure that your work is of a saleable standard, consider booking a Portfolio Review One to One with Jess. 




This short, bonus unit introduces mindset theories and techniques to prepare you mentally for running a small business.




A chunky unit with around 7 hours of content, this contains everything you would need to start a business in brief.



Pricing for

Covering different pricing models, from art commissions to package options, this unit is all about nailing your pricing.



Selling for

In final stages of production. Estimated release: December 2021.



Grow with

 In production currently. Estimated release: February 2022.

What's covered?

Check out the summary of each Unit, plus what is covered, included as standard and optional if you’d like it too.

Although it is tempting to go straight to Unit 5 and focus on getting customers, there is literally no point pouring water into a bucket that has holes in it. Unit 1, 2, 3 and 4 ensure your bucket is ready for that water.

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Unit 1: Mental Preparation

This is a super short mini-course consisting of 6 video lessons that is packaged as a complimentary option with any other Unit. It does have its own optional mini-book (A5, instead of the usual A4) which is available for free (postage only) when bundled.

The Unit covers:

  • Core mentalities for business owners to adopt
  • Mental prep for business owning/runnning life
  • The mantras Jess holds close by every day

Access to this Unit is for a full 12 months.

Unit 2: Business Basics

This is a 7-hour long Unit consisting of 45 individual video lessons focussing on Starting Up Right.

The Unit covers:

  • Basic business theory to provide a solid foundation
  • Customer management, software and processes
  • Financial basics
  • Legal basics
  • Branding basics
  • Forms & branded assets
  • Planning & risk management

This Unit includes:

  • A 2-hour live demonstration of our recommended studio management software
  • A pack of 8 pre-formatted Canva templates for all forms 

This unit is also available with its own supporting Book, a 17,000 word A4-Landscape guide and workbook for completing Unit 2 correctly.

Access to this Unit is for a full 12 months.

Unit 3: Pricing for Profit

This is a concise Unit lasting around 2 hours, consisting of 13 individual video lessons focussing on pricing your photography in a sustainable way (to ensure you can put food on the table, pay the bills and have some cash left over to, you know, enjoy life like a normal person).

The Unit covers:

  • 4 photography business models, including the pros and cons of each
  • 3 photography pricing models, including the pros and cons of each
  • 3 core calculations that you need to pair with the models above to make it sustainable
  • Guided implementation with a recorded live example with Imogen, an equine photographer

This Unit includes:

  • A live walkthrough of pricing with Imogen, including pricing digitals in bundles for increased sales
  • Access to The Pricing Calculator spreadsheet for you to put your numbers in and then go!

This unit is also available with its own supporting Book, a 7,000+ word, 48 page A4-Landscape guide and workbook for completing Unit 3 correctly.

Access to this Unit is for a full 12 months.

Unit 4: Selling for Success

EST LAUNCH: December 2021

This Unit is currently in the final stages of production and is a one-stop-shop for selling your photography to the clients that you gather over the next unit. Selling for success is estimated to be a 5 hour Unit, consisting of 25 individual video lessons mainly focussed around In Person Sales [IPS] (that can be done online too).

The Unit covers:

  • 3 photography sales systems, including the pros and cons of each
  • IPS basics and things you will need to get started, both budget and studio options
  • A full session customer journey constructed to assist with sales volume/value
  • Product selection options and recommendations
  • Sales skills for you, the photographer
  • Price lists – the anatomy, sales psychology and options available
  • The IPS session process, from start to finish
  • Objection handling & online options

This Unit includes:

  • Audio recordings of 2 IPS sessions, 5 years apart
  • The full Q&A from the last time we ran this Unit as a standalone online workshop
  • Supporting IPS resources and links to suppliers

This unit is also available with its own supporting Book, an A4-Landscape guide written to frame all of the above in an easy to navigate format.

Access to this Unit is for a full 12 months. 

Unit 5: Grow with Guts

EST LAUNCH: February 2022

This Unit is currently in production and is set to be at least as big as all of the other units combined. This Unit is a Marketing Masterclass for photographers who operate in portrait photography markets, and uses a real business as an example all the way through. This Unit will only be launched when we have the proof we need that the tools inside work effortlessly.

The Unit covers:

  • Marketing theories (building on Unit 2s foundations)
  • Marketing channels
  • Marketing tactics
  • Marketing strategy formation
  • Campaign templates for multiple channels including social, offline and SEO
  • Metrics and measures

This Unit includes:

  • WAY too many things to cover in this list right now!

This unit is also available with its own supporting Book, an enormous A4-Landscape guide written to frame all of the above in an easy to understand format.

Access to this Unit is for a full 12 months.

Grab your Units:

To secure your access to the lessons, you’ll need to purchase access using the product link in this section. There are options so take a peek at the choices available, remember that if you bundle the Units together using the Bundle Creator (in the yellow box), you’ll save a a huge percentage on the overall course investment.

Remember, this is a self-learning course delivered over video lessons. You will need an internet connection and all content is delivered in English. To view the terms and condition, please click here.

Click me…

The Business Bootcamp Bundle Creator

What about individual options?

If you DON’T want to add more than one of these items below to your account, then feel free to use the links below. If you purchase one of the Units or Books individually and then decide to opt into a Bundle, we cannot add the bundle discount later. Remember that! 

Frequently Asked Questions

About the online course:

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If I purchase some Units before they all exist, can I still get the bundle discount?

Yes, absolutely. If you opt to get started with the available units before the final ones are released, you will receive access to the new content for the same dicsounted fee that you would have received had you waited until the final bundle set was available. 

How long do I get access for and can I extend this?

Access to the lessons is set at a specific length of 12 months by default. We would recommend taking your time to work through the lessons and practice each topic before moving on, but schedule time into your week to complete the content.

Extensions are not permitted for this course as standard, but you can get lifetime access connected to an MTog membership if you need additional time.

How is the content delivered? Can I download the videos?

The lessons are delivered as videos that are viewable on any device. All video content is in Ultra HD 4k format, hosted securely away from this website for page speed reasons. The average file size of a lesson on this website is around 10GB and therefore downloading video content is not an option.

Some lessons have supporting downloads which are marked clearly with a large button, as well as a brief description of what you are downloading. These downloads are as small as we can possibly make them. Please be patient, they will transfer!

Can I access the lessons in any order?

The first time you work through the courses, you will need to follow the order provided. This is because the content was created to be delivered in that order, and future lessons will refer to things in previous lessons.

After you have completed a lesson once, you can go back to it at any time, in any order.

How is this course different to your YouTube videos?

YouTube is a platform governed by an algorithm, and as such, videos there are planned, constructed, edited and delivered in a specific way. Each video is short, fragmented and covers a teeny topic as quickly as possible with as little information as possible to get the topic explained.

Jess doesn’t cover business topics regularly on YouTube and those that are featured have nowhere near the same level of detail as the units here do.

Do I have to sign up within a specific time-frame?

No – this is not a gated enrolment. You can enrol for the course at any time, though any discount codes are likely to be time-restricted. The deadline for the code, if you have one, will be where you found the code (for example, in an email).

About The Books:

Why does The Book exist?
Why do The Books exist?

The Books for each unit have been created after the incredible feedback on the book that was launched for the Online Advanced Canine Portrait Course. It was so well received that we felt it would be good to also provide a optional Books with each unit for this course too. 

Each book is coloured to match the course Unit and when sat together, act as a box-set for business.

What is in The Books?

The Books contains supporting notes, examples and guides for the online Units. 

They are available for purchase separately, but we think they work best with the course content.

I live in <country>, can I still have a copy of The Books?

Yes of course – we can ship to any country in the world, including Antarctica! So if you are living with the Polar Bears, we can get a Book out to you in less than 10 days.

Why are The Books heavily discounted with the units?

2 reasons. Firstly, the two were created together, so Jess feels that they should be received together. To make this as viable as possible for you, we’ve discounted it heavily if you bundle it with the course lessons. Secondly, if you’re already signing up for the course content, you will have paid for access to the secrets it contains so there is no reason for us to charge you twice for this information – and so we don’t!

Ready? Click to go up to getting your access.